How to Start a Startup
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HTSaS · Practice

Do the work

Turn what you learn into decisions, scripts, and evidence. Your unfinished work appears first.

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Should-you-start-a-startup check

A short wizard on motivation, unfair advantage, ten-year commitment, and market size — before you commit.

  • Should-you-start-a-startup check

    A short wizard on motivation, unfair advantage, ten-year commitment, and market size — before you commit.

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  • Launch plan checklist

    Concierge MVP, hand-recruited first users, soft launch, and a press-readiness gate — in the right order.

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  • User interview log

    Log each user conversation, what changed in your thinking, and the next concrete action.

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  • Love metrics wizard

    Run the 'very disappointed' survey, sketch your retention curve, and choose the next iteration bet.

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  • PMF signal checklist

    Work through inbound demand, cohort retention, and referral signals before declaring product-market fit.

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  • Culture & values wizard

    Write real values, stress-test each against a hard decision, and set your early hiring bar.

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  • Fundraising plan wizard

    Default-alive math, target raise, instrument choice, one-line narrative, and an investor target list.

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