Do the work

Launch checklist

The handful of things that must be true before you ship a narrow v0 — nothing more, nothing less.

Recruit users by hand

Build a real outreach list and start manually recruiting instead of waiting for users to arrive.

Log user conversations

Turn every call into a recorded decision instead of a vague, fading memory.

Find your 90/10 solution

Take one real, painful problem and cut it down to the narrowest version worth shipping this week.

Default alive calculator

A quick gut check on whether your current trajectory reaches profitability before the cash runs out.

Pick your one metric

Choose the single compass metric that actually reflects progress, and drop the vanity numbers.

Fundraising hygiene checklist

Cap table, data room, and process, ready before the first investor meeting.

Founder check-in

A short, honest gut check on energy, relationships, and momentum — especially useful mid-raise.