PG Canon · Practice
Do the work
Turn what you learn into decisions, scripts, and evidence. Your unfinished work appears first.
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Idea scorecard
Score a candidate idea against PG's tests: organic origin, schlep blindness, and the 'why hasn't a bigger company done this' check.
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Idea scorecard
Score a candidate idea against PG's tests: organic origin, schlep blindness, and the 'why hasn't a bigger company done this' check.
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Schlep map
Map every unpleasant, unscalable task an idea requires — and check whether the schlep itself is the moat.
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User understanding wizard
Separate what a user says from what they actually do, and turn the gap into your next question.
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Conversation log
Log every real user conversation — who, what changed in your understanding, and what to do next.
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Growth definition wizard
Pick the one metric that proves people want what you're making, and the weekly cadence to track it.
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Default alive calculator
Enter burn, revenue, and cash to see whether you're default alive or default dead on current trends.
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18-mistake audit
Check your startup against PG's 18 named failure modes before they compound.