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Persuasion Framework

Structure arguments using proven frameworks (Monroe, AIDA)

Influence is a learnable skill. Pick a proven framework, fill in each step, and walk in prepared.

Choose Your Framework
Select the structure that fits your situation
Build Your Argument
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1

Open with a hook: a startling fact, question, or story that grabs attention.

2

Establish the problem. Why should they care? Make it personal.

3

Present your solution. How does it solve the need?

4

Paint the future. What does success look like? What happens if they don't act?

5

Give a clear, specific call to action.

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