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Cue-Routine-Reward Designer
Design habit loops using behavioral science
Understanding the habit loop enables change. Most people focus on willpower, but behavioral science shows that designing the loop is more effective.
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The Habit Loop (from "The Power of Habit")
Every habit follows a loop: a cue triggers a routine, which delivers a reward. The anticipation of the reward (the craving) is what makes habits stick.
What do you want to do?
Design Your Habit Loop
Tip: Make it small enough that you can't say no
The craving is the anticipation of the reward that drives the habit
Keys to Habit Loop Success
- Make the cue obvious: Put visual reminders in your environment
- Make the routine easy: Reduce friction, start tiny
- Make the reward satisfying: Celebrate immediately after
- To break a habit: Keep the cue and reward, but substitute the routine